Like it or not, consumers are gauging the purchasing process through the lens of experience. Every word, motion, action, or inaction, seems to be subject to an experience scorecard. If your company is not buying into this, you are most likely l...

Be the customer from time-to-time. Thank about how your products, and services affect the buyer. As you peer through the user lens, ask yourself what you would want to know. This periodic exercise can be fun, and beneficial to your bottom line!...

Do you give customers detailed information? How often? Is it vital information? Are you bypassing the release of pertinent information the customer is wanting to receive? What formats do you use to communicate information. Is this information w...

Solving customer problems requires a rolling up of the sleeves, managing the details, and finding a workable solution. This can be hard work requiring patience, diligence, and research. Is this your company? If not, should it be?

CIT units are a valuable corporate component that can offer insight to necessary changes. As many athletic coaches have said, “if we are not striving to always get better, we are getting worse.” Why? Because competitors who use CIT units will s...