Customers get sick of the same old…same old. Price…quality…delivery…blah…blah…blah! Consumers want differentiation, and they will pay for uniqueness. What attributes separate your company from the pack of competitors?

Many customers see through false, and exaggerated claims. Becoming a truth detective is a common practice for consumers who have been burned too often. How does your company prove claims?

Bad transactional experiences often result with customer defections. Are potential repeat customers never coming back for seconds? If so, how are you going to fix it?

Humility is a trait that customers don’t often see from companies. How often do you eat some humble pie, and actually apologize to a customer when you made a mistake?

The epicenter of the Experience Economy is how well we respect customer time. To be good stewards of customer time, we must be doctors of detail, and we need to put customer needs above our own. How do customers score your level of care?