Sadly, customer perception molds customer reality. This reality may not be true, but to the customer, it is their reality. If companies want to create better customer experiences, it behooves the company to understand the various realities cust...

Companies can lose BIG money when they deliver a product that looks, and feels inferior to the original sample. This happens all too often. Why? Companies want to pad profitability by using cheaper raw materials for the order fulfillment produc...

Many of us split our work week between our homes and company offices. Trade professionals transition from job to job in the same day. Each of us has common tools of our trade to work quickly and efficiently. However, many of us come to a work l...

We invite you to follow us for two minutes per week. With a small weekly investment of 120 seconds, you will come away with two business questions designed to stimulate your thoughts about how to improve customer satisfaction. Follow. Like. Sha...

I could pay for a weekend at a ski resort If I had a dollar for every time a business associate printed an attachment, but ignored the email it came with! The accompanying emails often contain special instructions, requests, conditions, or prev...