
SimpleBiz360™ Podcast
The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.
SimpleBiz360™ Podcast
Do your customers know the benefits of using your products and services? OMOQ #79
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Jeffrey Mason
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Episode 79
Features, features, features. What about the benefits? Many companies fail to explain the “WHY” when it comes to listing features. in the features. What if you were to pair every feature with a benefit. “The real benefit to you” is a phrase more customers need to hear. What’s in it for the customer?