What happened to us? Why are lazy, generic name substitutions so prevalent? Imagine how many of our customers feel slighted by our lack of using names? Imagine how they feel to see their success increase, yet they hear the value and importance of their name decrease. Imagine the oddity seeing their net worth blossom, and simultaneously their name begins to fade away like a summer flower wilting with the onset of autumn. Let’s do a REBOOT on this! Join us as we stir the soup pot with one ingredient that can help bolster long-term customer relationships.
What happened to us? Why are lazy, generic name substitutions so prevalent? Imagine how many of our customers feel slighted by our lack of using names? Imagine how they feel to see their success increase, yet they hear the value and importance of their name decrease. Imagine the oddity seeing their net worth blossom, and simultaneously their name begins to fade away like a summer flower wilting with the onset of autumn. Let’s do a REBOOT on this! Join us as we stir the soup pot with one ingredient that can help bolster long-term customer relationships.
Hey guys is aimlessness a business problem today. I just called you guys, right. Uh, have you ever noticed how many people were saying Hey to, and just not calling your names? If you wanna flush this out, have some fun with it. Stick around for this, uh, quick episode. Thanks.
Speaker 2:All right. Simple BI to show.
Speaker 1:Hello everybody. Jeff Mason with simple biz 360 podcast, simple biz 360, uh, timeless business tools, 255 of'em and about 204 pages, 1895 on Amazon. What do we do? We looked to overlooked and ignored business principles that lead to business health and growth. Right? It's all that business experience stuff. So it's the how we do business. Not so much. The what? So thanks for tuning in. Hey, we'd love your subscription. Love your comments at the end of the show. Uh, if you're listening on any one of the 28 listening channels, we're on everything you could think of. iHeart, Spotify, stitch, or apple, you name it. And then, uh, uh, YouTube TV, right? We're on there. We have our own channel, simple biz, 360 podcast. You can go in the lower right hand corner. There's a little, FCON there a little pinwheel, boom. Just, just, uh, hover over that. It'll take you to subscription. You have to be signed in, but subscribe and you'll then you'll get the weekly shows every Thursday morning at six, when they come out, you get a notification we're on IG TV, and we are on gab TV too. So, uh, we're gonna have some fun today with nameless customers, right. And you know, what's, uh, what's a nameless customer. Well, take a look at the picture frame on the wall. There is a picture of my best customer. I just call him. Hey. Right. Do you remember that episode? Uh, we had a while ago where we talked about how many people just say, Hey, and right. We argued that if you cut the comp country in half about half the country, just address everybody as Hey. Right? So there's the Hey right there. Um, but do we do this a lot? Yeah. Do we just not even say the person's name? Yes. I can confess right here that I have very close people to me in my life that I don't believe have ever said my name. I'm not kidding you. No lie. Um, my mother-in-law knows of someone very close to her. That's never uttered her name once not once. And I have been watching this over the years and it's happening in groves. And I want you to look at that empty picture frame for a second, ask yourself, do I have customers that feel like their picture is not in the frame? They are just a customer. They are part of that greater hay portfolio, right? I'm just one of the hay portfolio people. Hey, I'm managing$750,000 of your money, but Hey, I'm not gonna call you by name. Hey, I got an idea for you. Hey, how are you? Hey right. Yo buddy, Hey guy, Hey, what's going on? Uh, you know, how's it going? What's happening? I mean, all these different types of greetings and we're forgetting to say, hello, Jeff. Hello, Matt. And, and you know, when you look at Dale Carnegie, right? He has 30 principles. It's number six. Principle is a person's name is to that person, the sweetest sound in any language? Yes. Their name. Have you ever heard, I'm sure you have, have you ever heard a doctor? Um, let's say it's Dr. James McIntyre and they say, uh, hello, this is James McIntyre here on the show today. And then all of a sudden you hear, uh, no, I'm sorry. That's Dr. James McIntyre. Oh, I'm sorry. I I've heard it plenty of times cuz I'm listening for it. Right. And, and you'll next time you'll probably hear it tomorrow. But the reason they say that is they've worked very hard to obtain their title and they've worked endless in years and endless hours to get that title and they wanna be called by that title. Well, uh, you know, a mother, um, names, her child, a name and that that child ends up, uh, you know, getting used to hearing that name over and over throughout their life. Well, they too like that name. And so I just ask you to ask yourself, are you dragging around, um, a lot of name baggage with you in the respect that you're not calling people by name, are you, do you have too many nameless portfolios? Hey portfolios hanging on the wall where it doesn't really matter whose picture's in it cuz you're not serving the people in that picture. You're serving the numbers in the portfolio. If you're serving as a financial advisor, the numbers in the portfolio and not the people that should be hanging in that picture, you're doing a great disservice to yourself, to your organization and to that customer. And I would bet that that family, that customer doesn't feel loved. Uh, and, and what that leads to. I hope it never leads to a lost customer, but I, but I'm sure it could. Right. I mean, I, I really do. Um, so, uh, you know, I, I just wanna stir some thought on how hard is it really to just say, I'm sorry, what was your name again? Oh, it's Jeff. Jeff Mason. Hey Jeff. Uh, Andy, very nice to meet you, Jeff. It's a pleasure. Thank you, Andy. Appreciate that. Um, and then, you know, I mean that's as simple as it gets and then from then on you don't just say, Hey, you say, Hey Andy. I mean, I've told you guys this story before. I, I loved watching my kids out here in Missouri and I don't know if it was really a Missouri thing or if it was just, um, that age group. But, but all of a sudden, you know, I was a 29 year old sales manager in New York city, Metro area. And 22 year old kids called me, you know, college graduates called me Mr. Mason. And then I moved out here and I, I could only count, you know, three or four people that addressed me as Mr. Mason. I was, Hey, I was, Hey, there were all my 20 years out here for the most part, Alex Dietrich, who is half owner of half co studios. I couldn't tell you when I've heard him call me, Hey, he doesn't, he calls me Jeff. He says, Hey Jeff, how you doing? Hey Jeff, I gotta have something I need to run by. Hey Jeff, you got a minute. I mean, it's amazing. Right? And, and I mean, he's probably, actually I know he is. He's better at it than me, cuz again, I'm, I'm talking to my own little brain here. I'm not always the, you know, I'm not always the guy that does this with um, meticulousness and uh, with, uh, success a hundred percent of the time. And then I love this and I hope I've asked Mattie for permission on this, but you know, um, mom named Matthew, Matthew, and I chopped it up and called them Mattie. And is he okay with it? He's okay with it now. I don't know about mom, right? I don't know. You'd have to ask mom. Mom might not like it. Mattie's behind the window here today. Working the, uh, working the boards. His mom might like Matthew, I don't, I want I named you Matthew. I want you to be called Matt. I don't know. I'm sure she doesn't but you know, again, we just chop up, you know it it's Joseph, not Joe, right? Catherine, not Kathy. A friend of mine just got spanked two weeks ago, verbally by somebody who he mistakenly called Kathy. And she said, oh no, no, no, no. It's Catherine. Okay. Well at least the guy is saying her name. Right, but it's Catherine not Kathy. Right? It's Mr. Nelson. Not hay. It's Mrs. Miller. Not ma'am it's Judith. Not how you doing it's Jonathan, not what's up man. It's ed Edward not Hey bud. It's Lawrence. Hey, not Hey buddy. Right? So I mean, these are things that, uh, you know, we need to start thinking about because honestly, if I, I really mean this. If you are a financial advisor and you're not calling your customers by name, man, man, man, I just don't know how, I don't know how endeared they are to you. You may think they are, but I mean, come on this,<laugh>, let's call people by name, let's start that muscle memory process and let's get away from those hay portfolios because we all manage way too many hay portfolios. Right. So, um, I, again, I think it's part of the casual society we're in. I think we've, we've just, um, lowered the bar on, on exchanges and, and hellos and goodbyes and, and just, um, you know, the cordial behavior that used to be part of a very, um, a more, I guess, proper society in terms of how they addressed each other. Um, is it bad? I, I mean, I like the casual atmosphere much better. I I'm much more comfortable on a flannel shirt doing this podcast than if we did this 20 years ago when you had to wear or 30 years ago when you probably should have worn a tie. Right. And maybe even a jacket, but I, I like the casual atmosphere, but you know, do I get too casual? Oh, absolutely. And do I get too casual in the wrong places? Absolutely. So again, I'm talking to myself just like I'm sharing with you guys. So, um, you know, are nameless customers built on a rock foundation? That's firm, that's a question you have to answer. Do nameless customer relationships, invite distance between you and them. Um, again, that's your question to answer? I think it does in my life and in my business, it does our nameless customers, a danger to long term partnerships. I think so. Um, I certainly try to call every customer by name. I make a conscientious effort of it. Do I, do I fail? Yes. But um, I try to at least, especially a long term customer, should I be addressing my customers by name check? And what are the implications of admitting names with family, friends or neighbors? Um, I've often thought that, you know, are we really bolstering great relationships with our neighbors? If we're just, Hey, you know, I'm guilty of it guys. Just like you are. I, I swear, I got a neighbor that it called me Tim for years. I don't know his name. I, I got it. One time I wrote it down. I don't know where it is. So he called me Tim for years now. He doesn't call me anything and I don't call him anything. So we just wave at each other. I mean, he's a distance to it, but still, I don't know. Is that right? No. And I'm the guy doing the podcast, you know, so I'm just as guilty. So, uh, we're just trying to have some fun with it and listen, just trying to stir that thought process, the name game, Shirley Ellis, 1964, if you've never heard this song, I'm sure you have. It's so cool. And the particular version we're gonna put up on YouTube today for our lost in the shuffle pick is the, is the version that has the rules to the name game. It's called the name game, the song. And you'll you'll you'll know it when you hear it. I'm sure. Great catchy tune, great jumpy tune. It's the classy gal. I really like the way she delivers this and it's really a cool concept. So enjoy the name game 1963, Shirley Ellis. And uh, Hey, we always just say, listen, we're all about the, the change, the results in business. You wanna change those results, change the, how you're doing business, cuz it it's just a team of horses pulling the results cart anymore. Seems to be the experience team. It's the, it's the customer transaction buying experience. It's how you handle them. It's how you do business. Not so much the business that you provide. So just think about that. And uh, like we always say, do your own homework, do your own investigating, do your own research out there. There's so many ways to get to other answers that are qualified so much. So much truth is being concealed from us and it's unright and it's wrong, but uh, you can find it. If you look for it, be a truth teller. We need more truth tellers I'm done with the lies you're done with the lies. We hate the lies. Turn TV, cable news off. It's just mind poison. Seriously. Turn the podcast on, right? Uh, open a Bible. Great stories, awesome stories. Pray and love the Lord, God with all your heart, mind, and soul. And guys, we will see you in 168 hours for episode one 20 next week. Thanks so much. Have a great week.