SimpleBiz360™ Podcast

Episode #90: BIG WINDSHIELDS

July 08, 2021 Jeffrey Mason Season 2 Episode 90
SimpleBiz360™ Podcast
Episode #90: BIG WINDSHIELDS
Show Notes Transcript

We invite you to look through your windshield and capture the enormity and excitement that lies ahead. Regret, backpedaling and rewinding past events never created a “glass half-full” mindset. Dream, plan, prepare and get your tools in order for the great adventure of doing business with optimism. 

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Speaker 1:

All right, Mr. Simple BI guy guide to show.

Speaker 2:

Hello everybody. Jeff Mason, simple biz 360 podcast, simple biz three sixty.com N we have a book on Amazon of the same title. So we just welcome you today. We're coming to you from half coast studios in beautiful St. Louis, Missouri, Matt, and deets behind the wall there doing their, their magic on the boards, making this sound so crisp and clear, bringing you just extraordinary color. And, uh, for those of you listening today, we've got an American flag, a coughing mug, my book, and a picture on the wall that has a picture of a highway, uh, a road going into a set of dunes down at the beach. So, uh, and we just welcome everybody today. If you wanna subscribe and like the show, we'd love you to subscribe either on any of the 27 listening platforms or on YouTube. And today we are going to be talking about big windshields. Yeah. I love, I love driving, you know, that if you've listened to the show at all, and I just love the open road more all down the windows, man, let's play some music. So I'm gonna use this as a backdrop today and just ask you, do you focus on making something happen or are you the type of person that wonders? What happened is the rear view mirror in your life? Getting a little bit too much focus? Are you spending too much time thinking about regret? Are you a, should a woulda coulda business professional or are you a go forward visionary? So I love the symbolism, uh, of the big windshield, uh, and next to a tiny rear view mirror because to me, the big windshield just sends a message of a land of opportunity so much ahead of us. And even though the rear view mirror is critical in a driving situation to see, you know, what's behind us and see cuz we're in a moving environment, but to spend time rewinding our clock and looking into our rear view mirror at mistakes at situations at missed opportunities and belabor those things, I don't think is a healthy thing, especially for an entrepreneur that sunk a lot of time, money and effort into building a company to try to go where forward. So we're gonna talk about that. So to me, looking forward is healthy process for ex versus looking back, being very negative, uh, lessons learned are in the rear view mirror. So what do you do? Uh, yeah, you have to take those lessons learned from behind you that you've encountered and make sure that you never duplicate that mistake again, do everything in your power to avoid making that same mistake twice. Right. And mistake duplication is a killer in and of itself to businesses. Um, the future is a sea of opportunity of improvement. I mean, to me, that's what it indicates that not only is there opportunity, but there's opportunity for improvement and you know, I, I just love to watch companies who have a constant appetite, uh, for that improvement. And, and one of'em, I, I will tell you is a company that I'm I'm with right today. And we're gonna talk a little bit about that in another episode, in a future episode, but they really do. They always look at ways to improve. And I just think that that, that too is part of that big windshield, right? How do we get better? How do we get more customers? How do we get more referrals? How do we get more repeat business it's it's to, to look forward and look at what we can do differently? Right? Uh, small rear view mirrors to me, uh, you know, it just seemed pointless in business in life, but try to be a, a go forward business owner, try to be a go forward service provider and try to be a go forward customer service provider. What do I mean by that? Don't forget. We always talk about putting yourself in the customer's seat, seeing your business operate through their lens. And what's the, one of the biggest dangers is to put everybody including yourself and your customers into a back peddling mode, right? You've you've created a set of issues. Now you gotta slow down. You can't look through the big windshield. Now you gotta stop the vehicle. You gotta either look in the rear view mirror or back up and go backwards. And now you've gotta rehash what wasn't done, right. Or what should have been done, right. What you have to do over. And now the, the, the tickers just going the money is just click, click, click, click, clicking away. You're losing money, losing money, margin, erosions like that sand in your hand, remember you just holding up and you're watching this sand fall outta your hand. Yeah. That's it pennies, nickels, dimes quarters dollars. They're just, they're just falling away because you've put everyone into a position where you've gotta back pedal. So just, you know, think of that open road ahead. Think of this mural when you go to bed tonight and you think about what can you do tomorrow? That, that looks through that big windshield instead of that rear view mirror. And if you're spending too much time looking backwards, shake it off and start to look forwards and start to do and assemble your company in ways where you can focus on all these cool things that are in front of you, instead of all the mess that's behind you, you know, learn from it, but don't drag it with you. And certainly don't look back and don't, uh, you know, always take your customers or you backwards. I mean, that's just really it for the show today. Uh, I, I don't, you know, I just want it to be encouraging and leave you with that visual of that, those yellow stripes on an asphalt road going towards beautiful blue sky, beautiful sand dunes. That's the beauty of what we do as entrepreneurs. We look through big windshields lost in the shuffle track. You know, I love British invasion, right? Well, the who, I mean is, uh, you know, they never got a lot of the commercial success on top, you know, on billboard 100 radio. Like a lot of the other bands did somewhat, maybe controversial when they came out and so forth. But over the long haul who has made a bigger dent in rock and roll music than the who, you know, probably just a few bands, the Beatles rolling stones and a couple others. I mean, these guys are giants and, uh, they put out a great album in 1967 and one of their tunes on the album is I can see for miles. So you're gonna be able to see that little clip up in the upper right hand corner of your YouTube screen. Uh, that is gonna be what we call a card. Pull that card down, take you to be a YouTube site where you can hear the, the who and watch the, who, uh, I can see from us guys. Thank you so much for tuning in. We love our audience. We love, uh, the fact that you stick with us each week and we hope we really do. We hope we stir your thought. We hope we help you find ways to do your, uh, business a little bit better and, uh, and have a little bit, uh, nicer night's sleep every night. Thanks so much. We'll see you next week, guys.