Dive into five, overlooked and underappreciated improvement tweaks! Happy New Year!
Dive into five, overlooked and underappreciated improvement tweaks! Happy New Year!
All right. Simple biz guy. Let guide to show.
Speaker 2:Hello everybody. Happy new year, Jeff Mason was simple. Biz 360 podcast. Hope everybody had a safe and happy new year's Eve, man. Oh man, we couldn't get 2020 in the rear view mirror. Quick enough. Right? Uh, hit the gas pedal. Let's get as far away from that as possible. So we're from coming from Haft coast studios today. We got Alex Dietrich, uh, on the boards and, and Alex is, uh, is gonna be the, um, kind of a, a, a nice little sidekick this year. We got a great window here at the new studios. He's looking out on the floor, so we're gonna have some fun, but today, man, it's just a quick fly by show. We're just gonna go over some new year's resolutions that could help impact your business. Just minor leagues, small stuff. Hey, if you, uh, love the show and you, you, you wanna follow us. We would love your subscription on YouTube. Just go where my hand is. If you're looking at the screen, there's a little, uh, yellow and black, uh, pinwheel, cursor, or pinwheel icon there. Just put your cursor over it. That'll allow you to subscribe, man. We'd love it. If not, we're on 26 listening channels, but either way, man, we'd love you to follow us every week. We try to do some cool stuff and, and this year we're gonna make some changes, but Hey, today's New York, uh, new year's resolutions, man. It's gonna be fast. It's gonna be fun. And it's all minor league stuff, nothing, nothing major, you know that we're gonna do here. Really? So the first thing I wanna, uh, mention to you is voice inflection. So what do I mean by this? Well, let's just go through a, a phone call. So I call a business. The business answers the phone. Hello? ABC business. Hey, ABC business. Jeff Mason. How you doing? Oh, hello Jeff. Okay. So the voice inflection goes down, right? Well, they probably think, oh, I he's trying to sell something or maybe they don't like me. Who knows? But this happens from time to time. What you don't want to do is broadcast to your customers, that dip in voice inflection. When you answer the phone or when you talk to them, you want that voice inflection to go up. Nothing, nothing real, um, you know, scientific about that. It's just something very, very easy. Right? How about this one? Voicemail greeting. When was the last time he had checked your voicemail? Just to see exactly what it says. So here's the ultimate question I have for you guys. Is it designed for you or is it designed for your customer? I'll give you an example. I didn't listen to my voicemail for 10 years. I listened to it one day and you know what? I was mortified. It said, Hey, I'll call you at a time convenient for me. It was basically telling customers that look, you know, I'm more important than you guys. Whoa, was I upset, reverse that. And I'm just encouraging you guys. Check it, see what it says, make sure you're broadcasting to a customer with a smile on your voicemail. That it's all about them and not you. So what's the third thing, right? Call back assumptions. What do I mean by this? Well, you have friends like this and you probably have some business, um, encounters that do this as well, where they call you. And they, you don't answer after the third or fourth or fifth ring and they hang up, but it shows up on your mobile phone that they called. Right? Well, they never leave a message. Then two, three days later, a week later, they go, you know how come you never called me back? Oh, I never got a message from me. Yeah. I called you three days ago. Well, I didn't get a message from you. Well, I didn't leave a message, but you should just know that when I call you should call me back. Well, well, well do it. I don't carry a spreadsheet around. I mean, it has all, all these contacts and how they want to behave. So just make it simple, man. If you wanna call back, leave a message. Don't make any assumptions. It goes both ways, right? How about this one? Right? Initiate. Face to face. Greetings. What do we mean by that? Will people are paying you to lead, right? They want you to, uh, make sure that the money they're giving you the transaction they're giving you that you lead it to a successful conclusion. So show them subliminally that you are a leader. You take the initiative, make sure you ask them first, how they're doing. How is their night? How is their weekend? How is their holiday? How was their vacation? You be the initiator. Don't wait for them. I once did a little test with a young lady. I worked with I'd I'd for about three years. I'd always said hello in the morning. Whenever she walked by my office, I was always in before she was. And so one day I said, you know what? I'm not gonna say anything. And I didn't say a thing for a year. And do you know for one whole solid year? I never got a good morning. How you doing Jeff? So it just goes to show you that, you know, people want you to be leader. Last thing I had and I forgot to print it is just a simple three word email. Got it. Thanks. Got it. Period. Thanks. Exclamation point. Just let people know that when they send you something that you received it, why do I say that to them as the, as the, um, originator of that email or text message or whatever it is, they're, it's important to them. They're reaching out to you. They want you to do something so they don't want to now be put in a black hole and wonder did the guy get it? What you just say, you could even do a, a, you know, you, you can do a signature on outlook. It just have a signature. Got it. Period. Thanks. Exclamation point boom. Got it. Period. Working on it. Got it. Period. Stay tuned for more. Got it. I'll get back to you in 24 hours. Simple stuff. So just five little I'm talking minor league things, right? Little, little tweaks that you can make, and it might have a positive Inca, uh, impact on your business. Doesn't cost you anything. And it's a fun way to start out new year's resolutions. Right? Give it a shot. So here's my new year's resolutions, right? We're gonna make this podcast more of a cup of coffee feel. What do I mean? And we're just gonna, you know, I got my coffee here. We're just gonna make it more of a engaging experience. I wanna make sure when you tune in, you feel like we're just having a conversation. I, I really hate, you know, uh, getting sterile and reading in an antiseptic way. So we're just gonna make sure, right. We're just, Hey, come on. You're hanging out with me for, for 10, 12 minutes, right? Prepare and use notes. I am I'm preparing and using notes better. I found that in my zeal for wanting to, uh, have a conversational podcast that I was just not as tightened up as I should be. So I'm gonna get a little more tight with the notes and I'm gonna use'em. So, you know, every show I'll have that little white piece of paper guiding me along if you will. Right. But it, we gauge my faithful sidekick. This guy is awesome. Alex Dietrich. We call him deeds. I mean, so deeds and I are gonna have some boy, right? Deeds. We're gonna have some fun this year. I'm gonna turn my head over to him here and there. Gonna ask him for some affirmation, gonna ask him for some opinion, but you know what? He was a great episode. Check out episode 50. I think it was 55. Last year. We had Alex on as a guest, extremely a great young man. And I, I enjoy working with him, customer centricity. What's that mean? The podcast is gonna be tailored to you. Not me. It's benefits you as the listener or viewer can drive. And again, a lot of'em are minor league, man. Uh, the big players out there, they're not talking about it. You may not read this in some of the books. You may not hear this on some of the broadcast. We're gonna talk about stuff that doesn't necessarily get a ton of air time, but it's all for you, customer centric. I'm gonna remember the listeners, right? So I'm gonna start right now. I know there's a lot of people that are listening on, uh, podcasts, where there's no visual. So we're holding up flashcards right now, blue for the cus blue for the audience, yellow for simple biz. And we're just gonna remember to include you guys more and more this year. We don't want to exclude you minimize repeating. I just, I'm tired of doing that. I, I say things over too much. It's filler it's it's gone out the window. I don't, I don't need it anymore. I should crumple that piece of paper up. It's done reduced. So I still say so dets, it's just comes out. It's so, uh, but you know, it's part of me, it's part of my, uh, I guess, uh, personality. So you're probably, there you go. You're probably gonna get a few of them, but, uh, I'm gonna try like, like the Dickens to get rid of, uh, as many of them as I possibly can, and then keep the program flying man, eight to 10 minutes on the monologues. That's where I wanna be eight to 10 minutes. I don't wanna take up too much of your time. It's not necessary. You guys want to get some fast stuff you can plug and play and boom, move on. Right. So we're gonna do that. So how about that? So, uh, as I look at, um, as I look at the new year, I, man, I wanted to start off with a great song and with a, um, with an actual goal that I have for this year for my wife. And I don't want this to get too cheesy, but you know what, I, I want to cherish my wife more. It's got the up arrow, right for more, you know, 37 years married. She puts up with so much from this guy. She's been by my side the whole time she's watched me start two companies and fail and, and, and was behind me starting the third, 14 years ago. And we're now in our 14th year, my sales agency, God bless her. She's great. And I, honey, I love you. And, and we're gonna, um, we're gonna do a better job this year of making sure you know that and to sign off with the lost in the shuffle track, we're gonna start out with a band called the Vogues, the Vogues 1965, right out of, I want to say, um, turtle Creek, Pennsylvania, right? So these four young men are singers and they, uh, they're kind of riding the wave of the British invasion that just came out. Uh, they've been riding the wave of, of the early sixties singers in the songwriting hits, coming outta New York city at the bro building and all that. And, and you know, these guys put together two kick, but tunes in 1965, both of them hit number four on the charts. And you know, I, I, I just enjoy it two minutes and 38 seconds or something, but yeah, it is. You're the one by the Vogues. Number four on the charts in 1965, turtle Creek, Creek, Pennsylvania. Thank you. We'll see you next week guys. And we're gonna just sign off by saying, remember, customer perception is customer reality. Get to your customer before they get to you, and don't forget to respond, follow up and follow through. See you next week.