SimpleBiz360™ Podcast

Episode #168: The “DO NOT” Short List Clients Will Appreciate!

January 05, 2023 Jeffrey Mason Season 4 Episode 168
SimpleBiz360™ Podcast
Episode #168: The “DO NOT” Short List Clients Will Appreciate!
Show Notes Transcript

Each January brings a flood of inspiration and advice from the social media thought leaders we follow. Fixating on certain performance improvements can become an annual ritual laced with good intentions. During our go-forward goal setting we often overlook the value tucked inside tips on what to avoid. This episode zips through some light-hearted ideas that focus on what not to do. Who knows…the next few minutes might change the trajectory of business outcomes for this year and beyond?

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Speaker 1:

Hey everybody, happy New Year. Did you ever think about starting your new year out with a bunch of do knots when it comes to meeting with customers? Stick around cuz we're gonna flush that out. Our book about improving customer experiences is now in audiobook format on Amazon, audible and iTunes.

Speaker 2:

All right, Mr. Simple Biz to show.

Speaker 1:

Hello everybody. Jeff Mason, your host of Simple Biz 360 podcast, simple biz three sixty.com is our worldwide web home. And you can watch this on YouTube, I gtv Gab TV and 28 Audio Platform, Stitcher, Spotify, apple, Google, iHeart, Pandora, y y, you know the rest. So, um, we are excited you're here today. We'd love your subscription or, uh, a great review, five star review if you feel we're worthy. And today we're gonna be talking about starting the new year, right? Happy New Year, you know, start the new year with some do nots. Have you ever thought about that? Just to take a look at what we shouldn't be doing. Maybe that'll make our year better. And if you're looking at the canvas, you're on the YouTube experience, you're looking at this canvas on the back wall, that is the happy customer tunnel, right? That is the destination for all of us. We're all trying to go into that tunnel where we can create a happy customer and they can help us get more referrals and repeat business if they're happy, right? So that's really it. So how do we make'em happy? Sometimes it's through what we don't do. So let's take a look at it when we're having conversations with people, right? There's this societal drag bag we could bring in with this. And, and, and we, we tend to, uh, want to, you know, use some of these things in our business settings that we use in our personal settings, like being that chronic interrupter, right? Or being that correcter, or you're that type of person that likes that. Somebody says, oh, I did this. Oh yeah, yeah, I did one better. You're that one upper. Or maybe, you know, they're talking, you just decide to over talk, right? And they're just like, wow, I haven't even finished, right? So we're the over talker. Well, let's, uh, let's dump those four things no more corrector, interrupter. One upper over talker. What about arrogance and bragging? Nobody likes a braggadocious person. They don't want to see somebody arrogant. Why don't you, you replace that arrogance with confidence. And why don't we just tuck that braggadocious, um, you know, suitcase and, you know, put it in the attic. Let's not even get braggadocious, right? What about embellishments? Sometimes your story's just good enough the way it is. You don't have to lie about it. You don't have to puff it up. You don't have to make it sound like something. It's not. So take embellishments and just, you know, leave them. Leave them, uh, you know, on the, on the street corner. Leave them on the curbside. You don't need'em anymore, right? What about acting superior over customers or speaking in condescending tones? People don't want to feel like you're coming off better than they are, and they certainly don't want to be spoken to in a way that makes them feel low and unimportant. So just, you know, um, try doing business this year without, uh, those two things. And what about using, we overuse sometimes slang words and abbreviations and industry terms that sometimes customers are like, what's he talking about? What does that mean? You know, let's stop using them and start articulating a little better to make the customers feel like they're understanding what we're saying a little bit better, right? What about empty claims that we can't support? Let's not do that this year. Let's only tell the truth and things that we can support with evidence, right? Evidence defeats, disbelief is what we always say here. What about that social space in, in the United States, we have kind of that 18 inch comfort level. Well, don't get six inches from their face and let'em know what you had for lunch by breathing on'em. And it's intimidating, it's uncomfortable. People don't like it. So just keep you know, a, a eye on that space and don't violate that, uh, social space. What about taking phone calls or doing text messages when you're in front of customers? Now turn the phone off. Don't do the text messages. What about, you know, imagine your first time in seeing a customer and you start logging on, Hey, what's your password? I'm want to, uh, log in on the computer. Dude, you're here to meet with me in my office to talk about some things. Why are you getting online like that? You know, leave all that stuff behind. Those emails will wait for you. Don't, don't make a customer feel uncomfortable like that, right? Overpromising capabilities or timelines. It's that overpromise underdeliver, ah, leave it, chuck it. Put it in the waste basket. Don't use it this year. Mocking and knocking your competition. No one wants to hear that. They really don't. That's not a healthy way to do business by taking jabs at your competition. What about if you're in a residential area or you're dealing with people in their houses, you know, badmouthing neighbors or other customers who they may know or interact with at church or, no, don't do that. What about onions? Man, don't eat onions, especially those raw onions before you go meet with the customer. You, you, you project that onion breath from, you know, 20 feet away, don't do it. Or the last thing is, w you know, maybe they're coming to your office or conference room and you just slam down that, you know, subway sub before they come in and you scrape the onions off and you put it in the wrapper and you chuck it in the waste basket that's in the room that you're in with the meeting. No, those onions are permeating through the whole room. Dump'em in the dumpster. Get'em outta your office. Don't eat'em. Don't even order the sub with the onions. How's that sound? So guys, it's just a little bit of, you know, we, what kind of a cool way to, to start the new year is to take a look at the do knots. So we're gonna, we're gonna leave you with a lost in the shuffle track by the Beatles, 1969. They're with Billy Preston up on the rooftop outside in, in the cold, clammy winter months. And they're doing, don't let me down. Enjoy it. We will see you in 168 hours.