SimpleBiz360™ Podcast

Episode #156: HOW TO MONETIZE CUSTOMER BEWILDERMENT

October 13, 2022 Jeffrey Mason Season 3 Episode 156
SimpleBiz360™ Podcast
Episode #156: HOW TO MONETIZE CUSTOMER BEWILDERMENT
Show Notes Transcript

What is happening with my order? Why doesn’t anyone get back to me? Who can I turn to for answers? Do these frustrating questions sound eerily familiar? The sad reality is that the information black hole has annoyed most of us at least once in our buying history! For many of us, the quiet of the communication wilderness is far too common! Quite simply; buyers and consumers deserve our timely information partnership. What if we could eliminate the majority of our competitors, and make more money by doing so? Join us for 4:52 to discover how we can monetize customer bewilderment by doing three, very simple things.

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Speaker 1:

We're gonna monetize confusion. Stick around.

Speaker 2:

All right, Mr. Simple bi sky to show.

Speaker 1:

Hello everybody. Jeff Mason, your host of Simple Biz 360 podcast, Simple biz three sixty.com. And we are now in the middle of this Three Biz Tips in five minute series. It's gonna last for about another year and a half. The hashtag is three B t I five M. You're gonna see that across all social media, uh, landscapes as well. Uh, YouTube. We're on YouTube, I g TV, and GAB tv. We're also on 28 listening platforms. We'd love your subscription, Love your Review or rating, Five star rating if we deserve it. And today we're really gonna be talking about how can we monetize the communication wilderness. Well, I've been looking at this for 30 years, and I've been watching customers taking into the wilderness where they're just supposed to trust the vendor and they can't figure out, they can't see. There's no daylight. The canopy of trees is high and there's no information. They're lost or they're, you know, shot off into cyberspace where they're just out and amongst the stars. There's no information coming to them. They're just wondering day after day, what's going on? Where are we? Or they, or they're tumbling down that tunnel into the abyss and they just don't know where they're going. They're just free falling. Nothing's happening. No one's talking to them. No one can get back to'em. They gave their down payment, you know, two weeks ago, and they've got nothing to show for it yet. So these things have been happening in Groves, and I've been watching it, and I've been realizing along the way that there's an opportunity for all of us if we can stop doing that and start doing the opposite. We can knock out eight out of 10 of our competitors. We can. I'm wearing a shirt called With North today, you see on my coffee mug, North 59. That's the name of my sales agency. Why do I bring that up? Because I was an executive vice president where sales reported to me. I had half the country, uh, dedicated, uh, reps that I were my employees. And I had the other half, 10 99 guys and gals that got commission. And the, the complaints that came back were usually from the commission group, and it was usually in the form that no one followed up. So I predicated my entry into starting a sales agency on that premise that I was gonna be the opposite of what most of those people were. And I was gonna carry the message that you see hanging on this wall right behind me. And it's the simplest message in the world. It's simply three. Why represent yes to each one of the, the characteristics respond. I'm gonna say yes to responding to every inquiry. Get to it before the sun goes down that day in four hours, in four minutes. I don't care when you do it, just don't let it go any longer than, uh, you know, a day. Make sure you get to a customer and all you need to do is tell them you got their information. Now, follow up as the second component of it. What is, is that okay? It's like saying, Hey, I got your, um, email from a couple hours ago. Thank you very much. I'm looking into your request or your question. I will get back to you sometime tomorrow, I hope. But nonetheless, I'll let you know tomorrow how I make out. Thanks so much. Now that customer says, Hey, you got my, uh, piece of correspondence or my inquiry, whether it was phone, text, or email. Great. Okay. And, and you told me you're in the middle of working on it. Excellent. I don't have to sit here and wonder, I'm not in the wilderness. I'm not down the a, uh, you know, chasm of the, uh, of the abyss. I'm not in cyberspace. I haven't been launched off into this, you know, weird land where I don't understand things. But here's the Achilles heel, It's this follow through. What's the difference between follow through and follow up? Follow up is said, Hey, I'll, you know, I'll look into it and I'll get back to you tomorrow. Just, I'll let you know no matter what I find out. But then we don't get back to people and days go by and, you know, hours turn into days, days into weeks. And honestly, I've seen this happen way too often where people are so frustrated because no one's getting back to them. So say yes to all three of these components, but most importantly, be a follow thrower If you, that's the word I made up, I guess. If you can be a follow thrower, I'm telling you guys and gals, you can, you can eliminate eight out of 10 of your competitors and now you've got a much more level playing field. So, so that's it for today. Um, hey, uh, I don't know. I love, yes. Uh, the fir first two rock and roll t-shirts. I got, I came back from the mall, Livingston Mall in New Jersey. I had the yes. And I had the who, my mother was like, who are these people? You know? So, uh, anyway, yes, I love, yes, 1971, fragile long distance runaround. Don't give your customers the long distance runaround. Enjoy it. And we will see you in 168 hours.