Episode #174: POLISHING OUR DIAMOND IN THE ROUGH!

Often dormant and untapped, this business quality is a crowd-pleaser and definitive money- maker. Customers gravitate to it, and loving parents have been expressing it to their kids for generations. Used in authentic and genuine ways, this jewel will pay big dividends for years! Join us for five minutes as we explore a business quality that most of us can unleash and polish.

Transcript

Speaker 1: 0:00

Hey, have you ever given genuine enthusiasm? Much thought Stick with this and let's, uh, let's flush this out today.

Speaker 2: 0:15

Alright, Mr. Show.

Speaker 1: 0:18

Hello everybody. Jeff Mason, your host is Simple Biz 360 podcast. We are on Simple Biz three sixty.com on the worldwide web, and this podcast airs every Thursday on YouTube, I G T V Gab TV, and 28 audio platforms. You've also got a book on Amazon in Audible, uh, in, uh, Kindle and paperback, simple Biz 360 Timeless Business Tools, which is really the epicenter of everything we talk about each week. So we're in the middle of a three business tips in five minute series. So we're gonna go real fast today on Genuine Enthusiasm and just kind of give you three stories to think about, uh, real quick at the end. But I mean, have you really ever given this much thought? I mean, there's a lot of people that quite honestly, um, poo poo the idea of, of enthusiasm, and it sounds fake, it sounds plastic, and, and you know, I, I agree. If it's not genuine or authentic. Now, if it is genuine and authentic, no, it can be a money maker, it can be contagious, it can be really exciting. And then of course, there's those business professionals that are, you know, just think it's, it's kind of a juvenile topic and, you know, just, you know, just do business and, you know, don't, don't, you know, don't have enthusiasm injected into it or fun or don't show your delight in these things. You know, you can't show delight at work cuz you're working. No, you know, it's, it's, it's wrong, I think. But anyway, and yet there's others that, you know, this whole thing is a mystery. And I'll start off by a cool exercise to show you how much of a mystery it was. I spoke at Ithaca College three times in the late eighties, and the third time I spoke, there was a good group of eighties, some odd people. And, uh, I spoke on four topics. One of those four topics was enthusiasm. And then the professor had every attendee write me, uh, like two paragraphs of what they thought about the speaking engagement that night. And, um, you know, when I got this 21 page report back, I thought that I, I did not think enthusiasm would, would weigh heavily at all. Well, it turned out 68% of those attendees found the topic of enthusiasm. Amazing. They were, it was all 100% positive, uh, comments about it. And they really, what it really told me was, this is kind of a mystery to people. People don't understand it. So let's take a look at two people who harnessed this. The first is, uh, Charles Schwab in 1929 was paid over a million dollars to be, uh, president of, uh, United States Steel Corporation, US Steel Corporation, Andrew Carnegie, you know, forked over a million dollars for, uh, Charles Schwab's salary. Now think about that. 1929, that's a lot of cash. Why? Because Charles Schwab had the ability to get the most outta people through his enthusiasm towards them, towards the mission. That's what it was. Look at Frank Becher. How I raised myself from failure to success in selling is the title of his book, Frank Becher, you Bet Your Life, probably one of the best life insurance salesman in the history of insurance, I think is probably a common name to most insurance agents out there. But Frank Becher was a professional baseball player, St. Louis Cardinal, you know, flopped, went down to the minors, went to aaa, aa single A, and there he was. He was just, he was flopping around single A, wasn't doing much. And his manager said, Bettcher, if you just put some pep into your game and you play this game enthusiastically, you, you can be really good. And he did. He started to play energetically and enthusiastically, worked his way back up to the majors. And you know what, he talked about this all the time. And he went on the speaking circuit in the United States along with Dale Carnegie and others. And enthusiasm was a centerpiece of his approach to doing business and doing business successfully. So it is something, it's gotta be genuine, it's gotta be harnessed correctly. It's gotta come off authentically, but I'm serious folks. If you can be excited and enthusiastic about what you do, it rubs off on customers. It rubs off on teammates and associates and executives. It, it can be really, really exciting. So we're gonna dip back today for a lost in the Shuffle team, which we do every week. We're gonna stick with Chicago Transit Authority again, right? Chicago. They actually played in my high school in Berkeley Heights, New Jersey, governor Livingston Regional High School in 1970. And, uh, they came out with a tune, um, in 71 called 25 or 64. And a lot of people thought, what is this? Well, it really, it was, you know, Mr. Lamb was writing this song. He was up upstairs above the whiskey of Gogo in Los Angeles. And, you know, he was trying to write this song and he was having trouble doing it, I guess. And he looked at his watch and it was 25 or six to 4:00 AM so it was either 25 or 26 minutes to 4:00 AM in the morning. And that's where this song comes from. And what Attune what a great band. Enjoy this one and we will see you next week in 168 hours.