Episode #180: BECOME A TOP-RANKED VENDOR BY DELIVERING RADAR LOVE!

The best business results often come from simple concepts put into consistent action. My high school soccer coach made our defense-minded team run excessive sprints at the end of most practices. Why? Our leader claimed that superior conditioning would result in a bounty of victories during the last 15 minutes of each match. Sure enough, as a perennial top-ranked soccer program, 70%-80% of our victories materialized in the last 15 minutes of each contest. Coach was spot on! While our competition became tired, we were fresh, and able to out hustle our opponents. Running endless sprints was an integral, consistent, and relentless part of almost every practice. This exhausting routine enabled us to be high-achievers every year! Coach finally won a State Championship the year after I graduated. Like the soccer example, this “3 Biz Tips in 5 Minutes” show looks at a trifecta of "Radar Love" business actions that deliver high-percentage success. With unshakeable adoption, and routine execution, customers will rave about the three-prong service they experience. Install these suggestions with a relentless passion for consistent deployment, and then watch your company become a top-ranked business!

Transcript

Speaker 1: 0:06

All right, Mr. Show.

Speaker 2: 0:10

Do, do

Speaker 3: 0:14

Doo doo. Yes. You all know that Tune radar Love by Golden Earring. What a tune. Well, today folks, we're gonna have some fun talking about letting customers know they're on our radar. You've, uh, you've joined us today. We're Simple Biz 360 podcast. We're so excited you're here. We are on YouTube, I G T V Gab TV end 28, other listening platforms. So if you like that, we'd love your subscription. We'd love you to follow. We'd love a five, five-star rating if we've deserved it, cuz we want to deserve it. We just don't want to get it handed to us. And, uh, so today we're just gonna have some fun, uh, with this topic. And, and you, you, if you're watching the YouTube experience, um, you're seeing this, this what looks like cyberspace in this canvas behind me. So it's kind of outer space with all these lights and a black hole in the middle. And it's just, this is, in my opinion, what customers feel like when they're alienated from, uh, customer service engines and people who, who they're are trying to rely on for updated information. And they're saying, you know, am I on your radar? And well, I, you know what? I tell you what, why don't you listen for yourself to this quip and, uh, we'll, we'll, we'll see what a customer has to say about it.

Speaker 4: 1:29

I have been, uh, calling and emailing customer service and I'm getting no answers on the phone. I just keep leaving message after message after message, and I haven't heard back from the email.

Speaker 3: 1:44

Right? All right folks. Right there is, is what I have been listening to for 35 years of my career. If I had a dime for every time I had to process or mop up or clean up or dress or fix problems like that, I would be probably in The Bahamas for a week on that, uh, on that process. So I, I mean, this is something that is aggravating. This is just, I just recorded this three days ago. This was just left on my phone. Forget it, two days ago. So, I mean, this is happening to all of you as well. You know it and I know it. And if we are in the leadership positions to make a change, why don't we make a change? Why don't we do just three simple things to avoid this cyberspace, um, conundrum that you see behind me on this canvas. The first thing is respond to all inquiries. 100% increase. Now, it was on a digital dialogue, uh, panel. I was a panel on the panel of speakers the other day for this LinkedIn event. And, uh, so after the event, somebody sent me this email. I have to, I have to read this to you. Uh, it was wonderful to see more and more people adopting authenticity in how, how they show up in the workplace. Uh, I loved your tip about responding to the littlest question to ensure others feel heard. People wanna know, they feel heard. Even the smallest question, I'm a proponent of responding to it. Let them know you are on their radar. Do not send them into this cyberspace and this black hole. The second thing is follow up comprehensively. Make sure that you're, you're saying, Hey, I not only got your message, but I am now going to follow up on it. Doesn't mean you have the answer, doesn't mean you're following through yet. You're just saying, I'm gonna follow up. So I'm gonna contact my production facility, find out where it is in the process, talk to the trafficking department, find out when it's gonna get there, and I'll get back to you tomorrow, Mr. Customer now that tomorrow is the follow through component. So then follow through tomorrow. Even, even if you don't have an answer, tell them that you don't have an answer. But make sure you follow through tomorrow to just give them an update. Folks, if you do this, you can build an empire on this. I'm telling you, people fall on these swords all the time. Vendors, businesses fall on these swords all the time. If you can respond to all inquiries, follow up comprehensively and follow through complete you, you win the game. I'm telling you. So, hey, what is that rock and roll tune we're going to use today to celebrate this episode? Yeah, you guessed it. The Dutch band Golden Earing radar Love. Enjoy it and we will see you in 168 hours.