Our core values often take center stage during various phases of delivering the customer experience. What does our professional conduct communicate to customers, associates and teammates? This “3-in-5” installment invites us to look inward in an effort to establish, operate and demonstrate customer-pleasing values.
Our core values often take center stage during various phases of delivering the customer experience. What does our professional conduct communicate to customers, associates and teammates? This “3-in-5” installment invites us to look inward in an effort to establish, operate and demonstrate customer-pleasing values.
Hey everybody. Three business tips in five minutes, gel tell and sell stick around.
Speaker 2:All right. Simple sky list to show.
Speaker 1:Hello everybody. Jeff Mason, your host, a simple biz 360 podcast. We're so excited about our second installment of three business tips in five minutes today, we're gonna be working on gel tell and sell. So again, we promise this is gonna be, this series is gonna be light tight and with a lot of professional might, right? So we're gonna talk today about the consumers. Just think about it, consumers. What are they buying? What are their decisions based on? Well, less than 10% of buying decisions are based on the lowest price. A lot of times consumers want to invest or, or make a, a, a purchase, um, in something that they see as a solution, right? They wanna know the uniqueness of that product. They wanna know the uniqueness of your company. Why should they give their hard earned money to you versus some of the competitors? And, and so when it really comes down to this, I, I want to, you know, elevate a story for you that kind of brings this to light. I was doing a consulting job, had about 1517 people on the call, asked them, Hey, what's the most unique thing about your company? And I collected all these words that they were, you know, firing out at me. And I, I finished writing the words down and I read the words back to them. And none of the words were about the products or services. They were all values. And this is what we're gonna focus on today is the personal operating values, you know, uh, integrity, right? Um, dependency, reliability, um, you know, consistency. I mean, there's so many, you can Google, uh, or go on the website and look up values and you'll find just, you know, dozens and dozens, hundreds of them, and start to really look at them through a lens of dozen. This apply to me, make sure it's authentic, but start compiling this list. You know, you probably know some that describe you right off the bat. You're punctual, right? Uh, you're, you're, you know, polite, you're courteous. Um, you respect the, the customer's time you respect the customer's money. You know, there's so many different things out there, but start to collect this list and write this list down. And, and you're gelling this list together through this process of what's authentic to you, then we recommend you tell people about it, tell your customers, tell your employers, Hey, this is what makes me tick. These are my personal operating values, my POVs. And you know, now you've got to make sure again, this authenticity is important. Make sure you can back them up and you do back them up with the behavior. That's representative of those, um, values that you're you're saying are describing me, but the customers wanna know this. They want to know, Hey, what makes you unique over the competitors? Well, I'll tell you what I respect your time. How do I respect your time? I do so much of your work upfront for you. I don't bog you down with little administrative things. I shoulder that workload and therefore I give you more time. Wow. Wouldn't that be important? Yes, it is important. People are making decisions based on things like this. So just start to be able to tell your customers and employers and teammates, even that this is how you tick, and this is what you do. And then lastly sell them. I mean, there's no problem selling your list of personal operating values. You know, if you've got them, you write them down, you're able to back them up. You're able to live by them and, and prove this through your behavior and your conduct, your professional business conduct. Then by all means, use them in your pitch to get business. Make sure people understand that this is something that comes with an investment in your goods or services. So, uh, we're gonna leave you with those three thoughts today. Gel tell and cell, and, uh, man, we're gonna dip back into the British invasion. Uh, a band called Herman's hermits, right? You ever hear Peter? No, he's a, he's on Sirius XM as a DJ on Saturdays. Pete do noon. Oh, he's got a great English accident. He's kind of a wild, crazy guy, but I love him. Herman's hermits. I mean, gosh, I'm into something good. It was attuned written by Jerry goin and Carol King, the Bri building gang. It's one of, uh, it, it was really the opening chart, um, hit for Herman's hermits. And I mean, they went on to do so much great work and uh, and Peter's still with us as a, as a, uh, as a DJ today. So enjoy it. I'm into something good. 1964, British invasion. Hermann's Hermanns. And we will see you in 168 hours.